Isn’t it all too familiar lately to receive the generic, impersonal sales pitch on all social media platforms? I had this conversation with Rob Stratham of The Drunken Grape the other day. In Face-to-face or even online sales relationship building it should be reciprocal.
But, with the push to online, there seems to be a shift to a more transactional kind of relationship. Are we not in an age where a personalized customer experience matters more than ever? Would that not lead you to think that a reciprocal relationship is more essential than just a blanket message to ‘drum up sales’?
Watch my video and learn why it’s so important to have that reciprocal relationship in sales. “It’s about creating a relationship, not about what I can get from others or a direct sales pitch,” said ” said Sally Prescott, leadership coach & founder of Zest for Life. “You have to show the same respect as you would if meeting someone face-to-face, so I wouldn’t recommend a ‘Hello X – I do Y, can you help me Z’ as your opener.”
