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I must admit, I’m a little annoyed with Elon Musk.

Social media, once the bastion of open conversation and digital connection, is morphing into something unrecognizable and expensive. It was inevitable, of course, that these platforms would look to monetize beyond advertising. They hooked us in for years, allowing us free access to their platforms, and let’s face it, nothing stays free forever — especially when the product is you.

But what grates at me is the audacity of it. Progressively, X’s subscription has gone up in the past months. We’re not just experiencing price increases; it’s a philosophical shift. A seismic one. And it’s forcing us all to ask: What is the true value of social media now? And more importantly, is it worth it?


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Shane Wenzel

Shane is the President & CEO of the Shane Homes Group of Companies and the namesake. Shane's responsibilities include strategic direction for the companies, policy advice for the building industry through BILD Calgary, and political involvement through the Alberta Enterprise Group on the economy, making him an industry leader in his field. Shane's sales and marketing background comes from growing up with two entrepreneurial parents, Cal and Edith, and participating in a business advisory group. On the personal side, Shane considers himself a bit of a "tech junky" and social media influencer on various platforms. He's also proudly apart of the LGBTQ community.